Business Fundamentals
Investors need confidence in your legal foundation, operating history, and structural soundness before everything else.
1How long has your business been operating?
2What is your legal structure?
3Do you have audited or reviewed financial statements?
4Does your business hold all required licenses and permits?
Financial Performance
Numbers tell the story. Investors look for revenue growth, margin stability, and clear paths to profitability.
5What is your current annual revenue?
6What has been your average annual revenue growth (last 3 years)?
7What is your gross profit margin?
8How is your current cash flow position?
Market & Competitive Position
Sophisticated investors want to see clearly defined markets, defensible positioning, and demonstrable demand.
9How well-defined is your target market?
10What is your current market share / competitive standing?
11What is your primary competitive advantage?
12Do you have offtake agreements or long-term buyer contracts?
Management & Governance
Berkshire Hathaway's Warren Buffett famously says he invests in people first. Team depth and governance quality are non-negotiable.
13How deep is your management team?
14Does your leadership team have relevant industry experience?
15What governance structures do you have in place?
16How transparent are your ownership and shareholding structures?
ESG & Sustainability
For agrifood businesses, environmental and social performance is now a financial variable — not a feel-good extra. Top investors price it accordingly.
17Does your business measure its environmental footprint?
18Do you have environmental or sustainability certifications?
19How does your business support smallholder farmers or local communities?
20Is your supply chain free from deforestation or land rights risks?
Scalability & Operations
Can the business grow without breaking? Investors need to see operational discipline and a clear runway for scale.
21How mature are your core operating systems and processes?
22Do you have a credible plan to use investment capital?
23How resilient is your supply chain to climate and price shocks?
24Have you previously raised external capital?
Investment Alignment
The final filter: can you articulate what you need, why, and what investors will get in return? This is where deals get made — or lost.
25What type of financing are you seeking?
26Can you clearly articulate your investment ask and use of funds?
27What investor return / exit mechanism can you offer?
28Do you have a formal pitch deck or investment memorandum ready?